New Products Coming for Underserved Cosplay Market
Plainfield, IL: Sew Much Cosplay™, owned by Tracy Mooney and Cheryl Sleboda, is partnering with RNK Distributing to create a new line of products specifically for Cosplayers. Their new website, www.sewmuchcosplay.com, will feature tutorials and products that are custom made for this market. This collaboration will debut at Spring Quilt Market in St. Louis May 19-21, 2017.
During the 2017 VDTA in February, attendees heard Ricky Brooks of RNK Distributing say repeatedly that the Home Sewing Industry MUST give birth to a new younger generation of crafters. After attending C2E2, a comic book convention held in Chicago, Ricky and his wife and business partner Kay Brooks witnessed over 100,000 attendees that are passionate about creating Cosplay costumes. “I believe anyone talking the talk, should walk the walk,” says Ricky Brooks of RNK Distributing. “This new thing, idea, concept, entertainment called cosplay has captured the newer, younger demographic we have been looking for. Whether it’s a love of comics, movies, or video games (and more!), this passion is driving them to the sewing machine to bring their favorite characters and styles to life!”
By partnering with Sew Much Cosplay™, RNK is hoping to bring new and better products to this underserved sewing market. “I think that there is not only a lot of room for improvement in the products that are currently on the market that Cosplayers have been using, there is so much room for improvement in stabilizers and interfacings that would be more realistic to what cosplayers see on the screen,” says Tracy Mooney of Sew Much Cosplay™.
Cosplay is a portmanteau of “costume” and “play” and Cosplayers like to dress up as their favorite characters from TV, movies, cartoons, comic books and more.
• Considered “superfans” in the Pop Culture Industry, they are 64% Female.
• Cosplayers have been identified as the top spenders at conventions.
• They are young, 49% are 18-29!
• Nearly 60% describe themselves as super-fans, and a whopping 28% have been to five or more fan events in the past 12 months.
About Sew Much Cosplay™: Cheryl Sleboda and Tracy Mooney created Sew Much Cosplay™ to bring better products and education to the sewists of today, as well as to educate stores about this new group of sewists that are looking to learn more about the art of making cosplay.
About RNK Distributing: RNK Distributing is a manufacturer and distributor of high quality specialty Sewing, Quilting, and Embroidery Supplies for both the Commercial Embroidery and Home Crafting Industries including stabilizers, software, needles, thread and tools. Their brands include Floriani®, Jenny Haskins®, Quilters Select®, and Sew Much Cosplay™.