New Partnership Brings Cosplay to Sewing Stores Nationwide
Cheryl Sleboda and Tracy Mooney build a new sewing brand!
Plainfield, IL: Senior editor of GenQ Magazine, Tracy Mooney and art quilter Cheryl Sleboda have partnered to create their new brand, Sew Much Cosplay™. The two will bring their sizeable sewing prowess to a new audience – cosplayers. Their new website, www.sewmuchcosplay.com, will feature tutorials, products, book reviews and more. In addition Tracy and Cheryl have plans to educate stores about attracting this underserved buyer.
“I have been saying that this is the future of sewing for a long time. I love Cosplay and I can’t wait to bring cosplayers the products and techniques that will make their costumes better,” says Cheryl Sleboda. In recreating “screen perfect” costumes, young people today have been reinventing the wheel when it comes to the products they use to create their costumes. Currently, after spending upward of 200 hours and anywhere from $200-$2000 on one costume, the finished product may only be useable for the short term. “I think that there is not only a lot of room for improvement in the products that are currently on the market that they have been using, there is a lot of room between the armor making and the sewn costumes. There is so much room for improvement in stabilizers and interfacings that would be more realistic to what they see on the screen,” says Tracy Mooney.
Cosplay is a portmanteau of “costume” and “play” and Cosplayers like to dress up as their favorite characters from TV, movies, cartoons, comic books and more.
- Considered “superfans” in the Pop Culture Industry, they are 64% Female.
- Cosplayers have been identified as the top spenders at conventions.
- They are young, 49% are 18-29!
- Nearly 60% describe themselves as super-fans, and a whopping 28% have been to five or more fan events in the past 12 months.
About Tracy Mooney: In her work as Senior Editor for Generation Q Magazine, veteran quilter Tracy Mooney designs projects and writes patterns for WeSew2, a feature in Generation Q that teaches kids ages 7-16 how to sew and quilt. She has also been instrumental in creating GenQ’s Cut & Sew Club, a curriculum-based program giving dealers and quilt shops the tools needed to create successful kids sewing classes. She is a correspondent for “The Quilt Show”, teaches kids sewing classes in Illinois and teaches in-the-hoop embroidery classes for Pickle Pie Designs around the country. Tracy also blogs and lectures through her brand, Sew Supportive, about strategies, tools and equipment to help people with arthritis, autoimmune disease and other health challenges continue sewing and enjoying the many health benefits sewing and quilting provide. Tracy has been quilting and sewing for nearly 25 years, is the mother of 3 children and has created their costumes for cosplay, renaissance fair, Halloween, steampunk accessories and “nerdy” clothing hacks for her kids.
About Cheryl Sleboda: Cheryl is a 20-year veteran executive of the pop culture and comic book industry and been sewing for over 25 years. Trained in theatre costuming, she is an award winning art quilter who teaches and speaks nationally. Cheryl has worked with national sewing brands about the Cosplay market and has appeared on It’s Sew Easy TV in 6 episodes demonstrating projects for Cosplay. Cheryl has a line of heirloom sewing tools and patterns as part of her efforts to make heirloom sewing “cool” again. Cheryl also has a line of hip sewing “skull” brand merchandise that appeals to the “rock n roll” quilter and sewist in all of us. She can be found online at www.muppin.com.